Our projections are based on increasing event prices by 3% annually, expanding event frequency, and growing merchandise earnings by 20% each year, resulting in a comprehensive annual revenue forecast.
","header":"Achieving a return on investment within the third month of our business.","unitMeasurement":"currency","dateFormat":"MM/DD/YYYY","items":[{"date":"12/30/2024","value":"240000"},{"date":"12/30/2025","value":"420000"},{"date":"12/30/2026","value":"512899.20"},{"date":"12/30/2027","value":"615975.60"},{"value":"730755.84","date":"12/30/2028"}]},{"name":"research","display_name":"Research","subhead":"Research","version":"1.0","position":"8","subtext":"The popularity of alcohol-free cocktails has grown over the last few years. Many consumers –particularly Millennials and Gen-Z — are eschewing alcohol in the pursuit of health and wellness. But that doesn't mean they are satisfied with \"just water\".
","header":"Mocktail Industry Growth Statistics","items":[{"data":"$1.45T","header":"Market Size 23","description":"In 2023, the revenue generated in the Non-Alcoholic Drinks market is projected to reach a substantial amount of US$1.45 trillion.
Source Link:
https://www.statista.com/outlook/cmo/non-alcoholic-drinks/worldwide
"},{"data":"+20.6%","header":"Non-Alc Trends","description":"NielsenIQ released that non-alcoholic drink sales are rising every year. From 2021 to 2022, there was a year-on-year growth of +20.6%.
Source Link:
https://nielseniq.com/global/en/insights/education/2022/non-alcoholic-beverage-trends-in-the-us/
"},{"data":"984M","header":"TikTok Choice","description":"Preferred Platform: Mocktails have gained immense popularity on TikTok, and we're excited to share TikTok Insights from the past 7 days.
Source Link:
https://ads.tiktok.com/business/creativecenter/hashtag/mocktails/pc/en?countryCode=US&perio%20d=7
"}]},{"name":"company_hero","display_name":"Big Idea","version":"1.0","header":"Elevating Events with Personalized Mocktail Experiences","text":"Dedicated to crafting personalized mocktails that transform events into unforgettable memories. Each drink is tailored to match the theme and style of your event, ensuring every sip is a cherished moment.
Best Part: Everyone can enjoy our drinks!
","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696825937439_untitled-1920-x-1300-px.png","position":"1","on_nav":"false"},{"display_name":"Problem & Solution","header":"Lack of Exciting Non-Alcoholic Options at Events","items":[{"title":"Custom Mocktails","text":"Deliver a diverse and delicious stunning array of personalized mocktails that cater to a wide range of preferences and dietary needs.
Each mocktail is meticulously crafted for visual appeal, creating excitement and engagement for all event attendees.
"},{"text":"\"Mocktail Memories\" works closely with event planners and hosts to personalize the beverage experience. We align our offerings with the event's unique:
-Theme
-Color Scheme
-and Ambiance.
","title":"Personalized Service"},{"text":"\"Mocktail Memories\" adapts to various event types, from weddings and corporate gatherings to private parties and galas. We are a versatile solution that seamlessly integrates with the event's beverage service.
","title":"Event Versatility"}],"name":"big_idea","position":"2","subhead":"Problem & Solution","text":"In weddings and special events, limited beverage choices for non-drinkers, designated drivers, health-conscious individuals, and those with dietary restrictions can lead to guest dissatisfaction and missed memorable moments.
","version":"1.0"},{"name":"team_members","display_name":"Team","position":"3","is_carousel":"true","subhead":"Team","version":"1.0","header":"Our Mocktail Connoisseurs","text":"Meet the BRAIN behind MM: We are a dynamic team of visionary entrepreneurs dedicated to revolutionizing the beverage industry through innovation, creativity, and the power of social media.
","items":[{"name":"Mariel Lopez-Jorgensen","title":"Founder & CEO","description":"Necessity resulted in inspiration when Mariel was planning her recent wedding. She couldn’t find anyone capable of providing the drink service she envisioned. She took matters into her own hands and brought her vision to life.
Digital Marketing B.S.
","linkedin":"https://www.linkedin.com/in/marielopezf/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696990202335_86-f-5844-c-3-d-55-4532-becf-6-b-91-f-1-db-976-c.jpeg"},{"name":"Barbara Alves ","title":"Co-Founder and COO","description":"She's the marketing Project Manager, and a top-rated bilingual customer service professional. Her goal is excellence.
","linkedin":"https://www.linkedin.com/in/barbarabrunalves","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696990202392_e-9-f-0-a-72-e-6-a-0-e-4372-abec-2-ebea-0-daaf-61.jpeg"},{"name":"Camila Caraveo","title":" Co-Founder and CTO","description":"Camila is a proficient digital content creator known for her expertise in visual storytelling. Born in Mexico and living in Utah, she combines artistic sensibility with a global perspective to create engaging and visually appealing content.
","linkedin":"https://www.linkedin.com/in/camila-caraveo-lopez-191a43227/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696990202419_3777110-e-811-d-4-b-92-90-f-0-69-a-0-f-247-c-872.jpeg"}]},{"name":"product_explanation_expanded","display_name":"Product","subhead":"Product","version":"1.0","position":"4","header":"Mocktail Memories - Drinks that Redefine Refreshing Experiences","items":[{"header":"Weddings","text":"Elevate your wedding with beautifully crafted and personalized mocktails. Add a touch of sophistication and delight to your celebration.
","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696739945217_screen-shot-2023-10-07-at-10-36-57-pm.png"},{"header":"Special Events","text":"Transform special occasions into memorable experiences with our handcrafted mocktails, tailored to your unique celebration.
","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696739945244_screen-shot-2023-10-07-at-10-37-25-pm.png"},{"header":"Corporate Meetings","text":"Impress clients and colleagues at corporate gatherings with our premium mocktails, enhancing networking and socializing opportunities.
","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1696739945266_screen-shot-2023-10-07-at-10-37-53-pm.png"}]},{"name":"container_cards","display_name":"Milestones","subhead":"Milestones","version":"1.0","position":"5","is_carousel":"true","subtext":"We'll explore the exciting next steps and future milestones that Mocktail Memories envisions as it innovates and delights its audience. Join us on this forward-looking journey as we unveil what's on the horizon for this exceptional brand.
","header":"Charting a Legacy: Milestones of Mocktail Memories","items":[{"icon":"chalkboard-teacher","header":"Mocktail Mastery Training","text":"Acquiring the necessary skills in mocktail preparation is paramount in kickstarting our journey. We'll invest in mixology courses and workshops, becoming proficient in crafting a wide array of mocktails.
","time":"January, 2024"},{"icon":"comment-lines","header":"Online Presence and Brand Building","text":"Building a solid online presence is a top priority. We'll focus on creating a professional website and engaging on social media. Crafting a compelling brand identity will help us connect with potential customers effectively and create a community.
","time":"November, 2023"},{"icon":"chart-line","header":"Menu Development and Testing","text":"The next crucial step will be to craft a diverse and tantalizing mocktail menu that caters to various tastes and preferences. Rigorous testing of these mocktails will ensure they meet our quality and visual standards.
","time":"January, 2024"},{"icon":"money-check-alt","header":"Seek Funding and Investment","text":"We're actively seeking funding through:
These funds will help us launch and scale our venture.
","time":"October, 2023"},{"icon":"people-arrows","header":"Event Participation and Networking","text":"We will initiate our presence in local events, trade shows, and food and beverage expos, showcasing our drinks offerings to a broader audience. Networking with event planners, caterers, and potential clients is crucial in building a solid client base
","time":"February, 2024"}]},{"name":"business_model","display_name":"Business Model","subhead":"Business Model","version":"1.0","position":"6","is_carousel":"true","header":"Versatile Business Model","text":"As a hybrid model, we aim to diversify into subscription services, collaborations, training, and potentially franchising as we grow.
","items":[{"icon":"user-visor","title":"Service-Based Model","description":"Mocktail Moments primarily offers a service, which involves providing mocktail catering services for events. This service includes crafting and serving personalized mocktails to event attendees.
"},{"icon":"star-shooting","title":"Product-Based Model","description":"Additionally, Mocktail Moments sells merchandise, such as t-shirts, stickers, digital recipe books, glassware, and beverage accessories. These products are related to the mocktail service but represent physical items that customers can purchase.
"}]},{"name":"investment","display_name":"Use of Funds","subhead":"Use of Funds","version":"1.0","position":"9","text":"With a $8,000 grant awarded to 'Mocktail Memories' through this competition, we will strategically allocate these funds to advance/grow our venture in several key areas:
","header":"Catalyze Success: How we will use the Funds in our Business Journey?","items":[{"investment_amount":"3600","label":"Equipment Enhancement (45%)"},{"investment_amount":"1600","label":"Staff Training and Development (20%)"},{"investment_amount":"1200","label":"Marketing and Promotion (15%)"},{"investment_amount":"800","label":"Operational Efficiency (10%)"},{"investment_amount":"800","label":"Working Capital (10%)"}]},{"name":"downloads","display_name":"Downloads","position":"10","subhead":"Downloads","version":"1.0","header":"Get to Know MORE about the Mocktail Memories Vision!","text":"We're beginning as a service, but our mission is to ignite a MOVEMENT!
Learn more about our company!
","items":[{"title":"Explore our Business Model Canvas","description":"Dive into MM and Its Infinite Potential!
","already_has_image":"false","downloadable":"true","download":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/bb15b636-9752-4720-bd0c-33cb2f860c57/20c928d6-b7cb-41ca-b216-0e7bb99455fc/assets/1697397885552_business-model-canva-1.png"}]}],"tags":[{"id":"33","name":"Food & Bev","icon":"burger-soda","createdAt":"2021-09-25T11:30:35.069Z","updatedAt":"2021-09-25T11:30:35.069Z","deletedAt":"null","company_tags":{"company_id":"bb15b636-9752-4720-bd0c-33cb2f860c57","tag_id":"33"}},{"id":"70","name":"Social Media","icon":"hashtag"}],"template_layout":"basic","tertiary_color":"#fff3ed"}